Katrin Langley
Solution & Operations Sales and Marketing Leader for over 20 years. Thought leader with superior leadership of the sales and marketing process, operational processes, communications, branding, pipeline management, departmental ROI and KPI management, and prospect development.
Trusted partner working on strategic initiatives with C-Level Executives and Clients in multiple industries, geographies, and organizations.
Developer, writer, and lead of multimillion-dollar proposals and marketing content with complex needs, high-level service, and complicated pricing requirements.
Knowledgeable and focused on leading customers in the sales, strategy, marketing and delivery of industry leading digital contact center solutions.
Skills
A snapshot of the tools and technologies I work with regularly.
Core Competencies
CX Solutions
Client Services
Client Partnership
Marketing
Thought Leader
BPO & Tech Sales
Sales Operations and Sales Support Leadership
Sales Strategy Development
Lead Qualification
Solutioning
Change Management
Process Re-engineering
Employee Development
Employee Training and Onboarding
Vendor Relations
Contract Negotiations
Team Supervision/Management Pricing Development
Software Implementation and Administration
Global Team Management
Lead Generation
Demand Generation
Strategic Thinker
Out of the Box Solutions
Entrepreneurial Skillset
Experience
Roles where I've led, shipped, and collaborated.
Vice President, Business Development
October 2024 – Present
Alorica
- ▹New Logo: Design of creative CX solutions to fit the needs within the Travel, Hospitality, and Entertainment vertical, building a predictable pipeline of new business to generate repeatable and profitable revenues.
- ▹Prospect targeting, engagement, proposal development, negotiation, closing, and post-closing participation in ongoing account management, growth, and optimization activities.
- ▹Current Client Achievement: Achieved IYR of $8M in 2025 for banking and fintech clients to include new lines of business for care, collections, fraud, consumer loans, advanced support, WFMaaS, QAaaS, and digital products.
Vice President, Customer Experience Solutions
October 2023 – September 2024
Aucera (formerly DialAmerica)
- ▹Achievements: Secured five RFPs, closing one new logo program with a TCV of $2.1M.
- ▹Design of creative CX solutions to fit the needs of various industries including eCommerce & Retail, Healthcare, Insurance, Government, Technology, and Travel
- ▹End-to-end responsibility for designing and executing the strategic sales and marketing plans for securing new clients and reselling to current clients.
- ▹Prospect targeting, engagement, proposal development, negotiation, closing, and post-closing participation in ongoing account management, growth, and optimization activities.
- ▹Build a predictable pipeline of new business to generate repeatable and profitable revenues.
- ▹Execute go-to-market strategy via targeted campaigns and other sales channels including advisors, influencers, conference attendance, industry events, etc.
- ▹Developing brand positioning in the market ensuring messaging is clear in target market.
Vice President, CX Business Development
August 2020 – September 2023
Transcom Worldwide USA & Awesome CX by Transcom
- ▹Achievements: 2023 Sales TCV $6.2M, 2022 Sales TCV $11.7M, 2021 Sales TCV $13.2M
- ▹Design of creative CX solutions to fit the needs of various industries including Healthcare, Insurance, eCommerce & Retail, and Technology.
- ▹End-to-end responsibility for designing and executing the strategic sales and marketing plans for securing new clients and reselling to current clients.
- ▹Prospect targeting, engagement, proposal development, negotiation, closing, and post-closing participation in ongoing account management and optimization activities.
- ▹Research and drive business expansion/collaboration opportunities for the customer care market including CX and technology.
- ▹Build a predictable pipeline of new business to generate repeatable and profitable revenues.
- ▹Execute go-to-market plans via targeted campaigns and other sales channels including advisors, influencers, conference attendance, industry events, etc.
Sr. Director, Sales Operations & Global Solutions
June 2017 – August 2020
Everise
- ▹Built, lead, and mentored global marketing sales enablement team, including hiring, development, and coaching.
- ▹Onboarding and training for new sales staff to include utilization of tools aligned with objectives of the company.
- ▹Development, implementation, administration, staff training, and budgetary ownership for multiple sales & marketing, and automation platforms.
- ▹Creation and strategy for distribution of sales and marketing metrics, reports, and other related business intelligence to senior company executives.
- ▹Created process for both lead generation and demand generation building brand awareness and leads
- ▹Management, solutioning, development, and preparation of BPO proposal responses, bids, pursuits, presentations, case studies site visits, and pricing in a global environment.
- ▹Management of site visits, client/prospect meetings, conferences, and seminars to improve sales and engagement.
- ▹Continual development of Sales, Marketing, Client Services, and Sales Support Organizations.
Senior Manager, Global Marketing, Client Solutions
January 2016 – June 2017
Sykes Enterprises, Incorporated
- ▹Management, development, and preparation of BPO proposal responses and marketing collateral in a global environment working with onshore, offshore, and nearshore teams.
- ▹Management of team through entire competitive proposal process from pre-bid through after bid support.
- ▹Senior solution designer and writer responsible for identifying stakeholders and developing winning solutions.
- ▹Management kick-off calls, attend client calls, storyboard solutions
- ▹Salesforce Support: Managing and documentation of proposal journey, stages, notes, reporting.
- ▹Proposal content management including rewrites and updates.
- ▹Management of support team.
- ▹Leader in corporate branding for proposals, collateral and content.
Marketing Proposal Manager
September 2014 – January 2016
AIM Engineering & Surveying, Inc.
- ▹Manage, write, design, and produce Civil Engineering, Survey, and PD&E proposals, qualification statements, and presentations for local, city and state government entities
- ▹Manage team effort and collaboration on proposals with engineers and other personnel
- ▹Create, edit and support creation and submittal of internal/external press releases and collateral marketing materials
- ▹Supported staff for presentation preparation with presenting style, Q&A practice, and delivery
- ▹Management of subcontractors as contributors for potential opportunities
- ▹Lead Generation through various portals and trade associations
Education & Certifications
Academic background and professional certifications
Master of Business Administration (MBA)
University of Phoenix•Temple Terrace, Florida
Bachelor of Science, Business / Management
University of Phoenix•Temple Terrace, Florida
Certifications
Professional licenses and continued education.
PROSCI Change Management Practitioner
PROSCI
State of Florida Notary Public #EE146042
State of Florida
Issued: 2008
Get In Touch
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